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The Science of Habits: How to Build Good Ones and Break Bad Ones

The Science of Habits: How to Build Good Ones and Break Bad Ones Introduction Habits are the invisible architecture of our daily lives, shaping nearly 40-50% of our actions (Duke University, 2006). Whether it’s hitting the snooze button, grabbing a morning coffee, or scrolling social media, these behaviors are often performed without conscious thought. The key to personal and professional success lies in mastering habit formation—building positive habits and eliminating detrimental ones. But how do habits actually work? Why do some stick while others fade? And what are the scientifically backed strategies to optimize them? This article delves deep into the psychology of habits, presenting actionable steps to create lasting change in your life. The Science Behind Habit Formation: The Habit Loop Charles Duhigg’s bestselling book, The Power of Habit , introduces the habit loop , a three-step neurological pattern that governs behavior: Cue (Trigger): A signal that initiates a beh...

"India's Middle Class Crisis: How Rising Inflation Is Crushing Dreams"

"India's Middle Class Crisis: How Rising Inflation Is Crushing Dreams"


Introduction: A Dwindling Dream

Once seen as the driving force behind India’s economic growth, the middle class today stands on shaky ground, struggling under the weight of soaring costs. Since 2014, inflation has crept into the daily lives of ordinary people, from grocery bills to fuel expenses, robbing families of financial security and shrinking their dreams of a stable future. Rising costs and stagnant incomes have created a perfect storm, leaving the middle class with little choice but to brace for an uncertain tomorrow. This isn’t merely an economic issue; it’s a social and existential crisis, one that threatens to reshape India’s future.


Inflation's Reach: Why Are Prices Rising?


The Global Ripple Effect

The COVID-19 pandemic and ongoing geopolitical conflicts have disrupted supply chains worldwide, and India has been no exception. Imports of essential goods and raw materials have become more expensive, and shortages are common. India, which relies heavily on imports for essentials like crude oil, edible oils, and machinery, has felt this impact deeply. Global supply disruptions have driven up prices at every level—from farmers who must pay more for fertilizers and machinery to households forced to buy basic goods at inflated rates.


Surge in Fuel Prices

India imports around 85% of its oil, meaning fluctuations in global oil prices directly affect Indian consumers. Since 2014, oil prices have experienced dramatic spikes, further exacerbated by the Ukraine-Russia conflict. Between 2020 and 2023 alone, petrol prices surged by over 35%, with the cost of diesel following close behind. These fuel price hikes don’t just impact transportation; they increase the cost of food, healthcare, and goods manufacturing, as everything becomes more expensive to produce and deliver. For the middle class, the rising cost of fuel is a relentless drain on household finances.


The Slowdown in Growth: A Grim Economic Outlook


Declining GDP and Slower Growth Rates

The economic growth rate, which once hovered around 7-8% in the early 2010s, has since dropped significantly. According to official data, India’s GDP growth slipped to around 4-5% post-2016, further aggravated by the pandemic-induced recession in 2020. While recovery is underway, growth has not returned to pre-2014 levels, and this stagnation impacts every corner of Indian society. Lower GDP growth means fewer job opportunities, reduced income growth, and a reduced capacity for government welfare programs—all of which disproportionately impact the middle class.


Job Market and Wage Stagnation

India’s job market is unable to keep up with the needs of its burgeoning workforce. Unemployment remains stubbornly high, at around 7-8%, and wage growth has not matched inflation. Reports indicate that real wages—income adjusted for inflation—have barely risen since 2015. The Centre for Monitoring Indian Economy (CMIE) reports that fewer than 40% of working-age people in India are employed or actively looking for work, and those who do find jobs often encounter low-paying, precarious positions. This stagnation traps middle-class families in a vicious cycle: despite working harder than ever, they find it increasingly difficult to maintain their standard of living.


The GST: A Double-Edged Sword for the Middle Class


How GST Affects Daily Life

The introduction of the Goods and Services Tax (GST) in 2017 was intended to simplify India’s tax system, but it has also burdened middle-class consumers. Prior to GST, many essential items were either exempt from tax or had lower rates, but under the GST regime, tax rates on some items have risen. According to a recent report, indirect taxes like GST have increased the cost of daily essentials by 10-12% on average since 2017. Items like packaged food, healthcare supplies, and even sanitary products have seen price hikes, straining the budgets of middle-class households.


Indirect Taxation and the Middle-Class Squeeze

The Indian tax system relies heavily on indirect taxes, with GST contributing a significant share to the government’s revenue. While higher-income groups have access to more tax-saving investments, the middle class is left bearing the brunt of indirect taxes, which consume a substantial portion of their income. For a typical middle-class family earning Rs 6-8 lakh annually, over 20% of their income goes toward GST and other indirect taxes—a proportion far higher than what wealthier households pay. This imbalance leaves the middle class with fewer resources to save, invest, or spend on their well-being.


Daily Life Under Financial Strain: The Real Impact of Inflation


Food and Grocery Prices

Basic grocery items, once easily affordable, have now become a financial strain. According to the Reserve Bank of India, food inflation has averaged 9-10% in the past few years, with spikes as high as 13% during certain months. Staples like pulses, cooking oils, and vegetables have almost doubled in price since 2014. A recent survey found that over 60% of middle-class households now spend more than 40% of their monthly income on food alone, leaving little for savings or discretionary spending.


Healthcare Costs

Rising healthcare costs are another blow to the middle class. A report by the Public Health Foundation of India indicates that out-of-pocket healthcare expenditure has risen by over 20% in the past decade. With public healthcare facilities often overwhelmed or inadequate, middle-class families are left with no option but to turn to costly private care. Health insurance premiums have also climbed, further straining family budgets. For many families, a single medical emergency can wipe out years of savings, plunging them into debt.


Education and Future Prospects

The cost of education, too, has skyrocketed. Private school fees have risen by around 30-40% since 2014, and higher education costs are climbing even faster. A survey by the National Sample Survey Office revealed that average education expenses for a middle-class family have doubled over the last decade. This trend has forced many families to take on debt or cut back on other essential expenses to fund their children’s education, effectively betting their futures on the promise of better job prospects.


The Emotional and Psychological Toll


Financial Stress and Mental Health

Living under constant financial stress has taken a toll on the mental well-being of the middle class. A study by the National Institute of Mental Health and Neurosciences (NIMHANS) found that financial stress is among the leading causes of anxiety and depression in middle-class Indians. The pressure to maintain a decent standard of living, coupled with the fear of slipping into poverty, has made life an emotional burden for many. Families are forced to make difficult choices, sacrificing basic comforts and postponing life goals, all in the hope of weathering the financial storm.


Eroding Aspirations and Dwindling Savings

Dreams of home ownership, quality education for children, and secure retirement are fading for many middle-class families. Statistics show that India’s household savings rate has plummeted from 23.6% in 2012 to just 19% in 2021. Rising costs mean there’s less room for savings, leaving families vulnerable to financial shocks. For a generation that grew up believing in the promise of upward mobility, the prospect of a better life now seems further out of reach than ever.


The Bigger Picture: What’s at Stake for India’s Future?


Impact on Economic Growth and Social Stability

The middle class has long been the backbone of India’s economy, driving consumer demand and contributing significantly to GDP. However, as inflation erodes their purchasing power, consumption patterns are shifting. Reduced spending by the middle class has ripple effects throughout the economy, from reduced demand for goods and services to lower investments by businesses. As families cut back on non-essentials, industries like tourism, retail, and entertainment suffer, leading to slower growth, fewer jobs, and a downward economic spiral.


Social Implications

The struggles of the middle class are not just an economic issue—they’re a social one as well. Economic hardship often leads to increased social inequality, as the gap between the rich and the poor widens. The erosion of the middle class creates social instability, as disenfranchised families lose faith in the system. India’s middle class, once optimistic and forward-looking, is now at risk of losing its voice, and with it, the balanced social structure that has helped drive India’s growth and progress.


A Call for Change: Policies to Protect the Middle Class


Rethinking Taxation and Subsidies

The government needs to reassess its taxation policies to ease the burden on middle-class families. Reducing GST on essential goods, offering tax breaks for healthcare and education expenses, and increasing the tax-free income limit are measures that could offer immediate relief. The middle class deserves policies that reflect their importance to the nation’s social and economic fabric.


Creating Jobs and Stabilizing Prices

Stimulating job growth and controlling inflation are essential to restoring the middle class’s confidence. Investment in sectors like manufacturing, healthcare, and renewable energy can create jobs and stabilize prices in the long term. Encouraging innovation, improving public infrastructure, and providing support for small and medium enterprises (SMEs) can also boost the economy, benefiting middle-class families.


Conclusion: Holding On to Hope Amid Uncertainty

The struggles of India’s middle class paint a bleak picture, but they also reflect resilience and determination. Despite mounting challenges, they continue to work hard and strive for a better future. However, without substantial policy changes, their hopes for upward mobility may remain unrealized. India’s middle class needs more than promises; it needs real action to ensure that the future they dream of is within reach.

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